This year's Alcohol Awareness Week takes place from 6th -12th July 2026 on the theme of 'Alcohol and me'.
This Alcohol Awareness Week, we’re simply inviting you to take 2 minutes to explore the role alcohol is playing in your life. This could mean understanding more about your alcohol risk level, cutting back on how much you drink, experimenting with an alcohol-free experience or simply learning more. There’s no one-size fits all approach.
We also look at 'Sober Shaming'. What is it and have you experienced it? We share ways to combat your ability to drink only when you want to.
So this Alcohol Awareness Week we’re inviting a different conversation and asking: how might alcohol truly be impacting our lives and what can we do about it?
Whether it’s sleepless nights, low energy, increased anxiety or a lingering sense of feeling not quite right, alcohol can affect us in ways we don’t always realise, having a knock on effect on our health and wellbeing, our relationships, our productivity, and those we love. It can also put us at real risk of developing many other long-term health conditions such as liver disease, high blood pressure, stroke, and cancer. Alcohol Awareness UK.
If you don’t drink a lot at one time, you might not think there’s any need to change your drinking habits. But drinking “little and often” can still mean the units rapidly add up.
Click here to check out Drink Aware's definition of a unit measure of alcohol.
Have you ever been a Sober Shamer? Have you ever responded with the following when someone says no to a drink.
“But it’s my birthday, you *have* to have a drink!”
“You’re not drinking? Why?!”
“Oh go on, just have one!”
“Don’t be boring!”
Sober shaming is making someone feel uncomfortable for not drinking. When we sober shame, we make others feel like their decision not to drink is wrong, boring, or even offensive. Not drinking alcohol – whether for an evening, a month or long-term – should be a decision we can all make freely, that others respect. When we sober shame, we make that decision much harder, and contribute to a culture where drinking is the default, not a choice.
Check out 'Let's Stop Sober Shaming' with Alcohol Change UK here where you'll find tips and tools to support yourself and anyone who chooses not to drink alcohol.
If you’re trying to cut down on alcohol, aiming to have some alcohol-free days is one of the best ways to go about it. But if you’re used to drinking regularly, this can be easier said than done.
Maybe you feel that you're drinking too much or too often. Perhaps it's a habit you'd like to better control. See below for some different ways of thinking and being with alcohol.
For support with drugs and addiction see below
It's always wise to check with your doctor who should be able to help you decide whether it is best for you to cut back or to abstain. People who are dependent on alcohol, or have other medical or mental health problems, should stop drinking completely.
Arming yourself with strategies, knowing what triggers you to drink, staying within the low risk drinking guidelines and taking drink-free days are all small steps towards big results.
We've listed traditional methods of help from drinkaware and the NHS, as well as podcasts and coaching. Click on the pics or links below for more.
If you don’t drink a lot at one time, you might not think there’s any need to change your drinking habits. But drinking “little and often” can still mean the units rapidly add up. Click here to check out what 1 unit is
Feel like you have tried different methods of abstinence but would like more personal, even 1:1 assistance?
Meet Tabbin Almond
'As a certified This Naked Mind Coach, and former problem-drinker, I help people change their relationship with alcohol and live happier and more fulfilled lives as a result.'
Click here for a different way forward
If you need treatment for drug addiction, you're entitled to NHS care in the same way as anyone else who has a health problem.
With the right help and support it's possible for you to get drug free and stay that way.
Click here for more information
Best selling author Annie Grace 'This Naked Mind' invites you to explore the role of alcohol in our lives and culture without rules, pain or judgement. Join Annie and hundreds of others as they share their real, honest and open stories about the role of alcohol in their lives
Click here to see how they found freedom and regained control